It’s Not About Money…Its About Sending A Message…

July 20, 2008 at 4:23 pm (Movies)

The Dark Knight opened this past weekend with not only large critical success, scoring a 94% on Rotten Tomatoes, but it also did fantastic commercially. The movie nearly quadrupled Batman Begins’ original intake at $48 Million scoring a hefty 155 Million dollars it’s opening weekend. This breaks the HUGE record set by Spiderman 3 last year which had 148 Million Dollars. The movie took in 18.5 million at midnight showings, breaking a record there, and then scored 66 Million on Friday. (Selective Memory, you gotta love it.) It’s funny now looking back at movie skeptics saying, “It can score at maybe 70-80 million.” I checked my local theater’s Fandango service several times, 3 showings at midnight had to be offered, and at least one showing sold out Friday and Saturday respectively. I was expecting huge, like maybe $130, but not this huge. This is so far (If I am correct here) the biggest opening weekend of the summer (Eat that Indy 4), and is poised to be the biggest winner of the summer. I honestly believe this movie’s opening weekend success was based on three things:

A) Built-In Batman Fans which are more reliable than Batman’s batarangs.

B) Ledger fans wanting to see his last performance/pay tribute.

C) Curiosity Factor

I hope this movie goes on to continue to make more cash, and get even more positive reviews. You can look forward to seeing my review Tuesday.



  1. earlman27 said,

    Don’t get me wrong, I loved Iron Man. I loved Get Smart. I liked Hancock. But I am so rooting for this movie. I even got a Batman t-shirt for Tuesday!

  2. earlman27 said,

    Also, just so you know, Mamma Mia came in Second with 20 million.

  3. twisted dragonshensei said,

    Lord I hate musicals!But I wasn’t surprised at this. I knew it would do awesome.

  4. nolanator said,

    First Place- 155 mil. Second Place- 20 mil. Kind of a big difference.

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